Innovative Solution Distinguishes Compuware From Rivals, Appeals to Both Executive Suite and Line-of-Business Staff
DETROIT--January 27, 2010--Compuware Corporation (NASDAQ: CPWR) will today showcase its new Vantage for Mobile solution as a silver sponsor of TM Forum’s Management World Asia <http://tmforum.org/ManagementWorldAsia/7110/home.html> in Singapore. Mobile operators in the Asia Pacific region will enjoy a first look at how they can increase the profitability of mobile data services by improving and managing the customer data experience.
Compuware Vantage for Mobile <http://www.compuware.com/solutions/communications.asp> is the first integrated solution to provide a real-time view of a customer’s mobile data services experience by starting with an individual subscriber’s experience and linking back to key business functions. Customer benefits include increased subscriber retention, higher data average revenue per unit (ARPU), optimization of network investments, reduction in customer support costs and improved customer experience. In a recent IDC Event Flash <https://na5.salesforce.com/sfc/p/00000000hdRBesxrfXiX99EwZDs.J7G91fIPD4c=> [1] <#_edn1> , which will be distributed to attendees at TM Forum, Vantage for Mobile is described as offering an overt appeal to the executive suite and line-of-business staff, distinguishing the solution from rival and alternative approaches to solving the challenges of mobile data network performance.
“Data-centric mobile devices are increasing network traffic volumes and making performance more dynamic which is a global issue for telecommunications service providers,” said Elisabeth Rainge, Program Director for Network Software at IDC and author of the Event Flash. “Network performance metrics help to validate the huge investments made in mobile broadband networks to improve speed and reliability of data services. But unless the network performance is combined with an understanding of the customer experience, the provider fails to serve the subscribers as well as undermines the profitability and trust of a long term customer relationship.”
Unlike existing network-centric management tools that only provide metrics on network performance and the aggregate view of subscribers, Vantage for Mobile effectively addresses the new challenges that require operators to understand individual subscriber experiences on mobile data services. The solution enables network operations teams to identify areas for network expansion; customer support teams to quickly resolve issues; sales and marketing teams to make informed business decisions; and customer retention teams to better understand customer renewal decisions.
“Mobile operators have traditionally been focused on the network; demand for mobile broadband data services is already extremely high across many markets in Asia. As demand grows they need to extend their focus to include quality of experience, which will differentiate one operator from another,” said Ian Clarke, Global Director of Telecoms at Compuware. “Not having real-time visibility into a subscriber’s experience of mobile data services creates an unsustainable combination of decreasing profit and escalating subscriber churn. With the popularity of mobile applications on new bandwidth hungry devices, the customer data experience has to be flawless. This business-wide issue impacts a broad range of departments and must be addressed if operators are to reduce retention risks and increase profitability.”
Compuware will showcase Vantage for Mobile in the Compuware booth at TM Forum’s Management World Asia. For more information, please visit the Vantage for Mobile site at: www.compuware.com/mobile <http://www.compuware.com/mobile> .
Compuware Corporation
Founded in 1973, Compuware provides software, experts and best practices to ensure applications work well and deliver business value. Compuware helps CIOs optimize end-to-end application performance for leading businesses around the world, including 46 of the top 50 Fortune 500 companies and 12 of the top 20 most visited U.S. web sites. Learn more at: http://www.compuware.com <http://www.compuware.com> .
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